The Gruen Transfer

we watched videos in the lecture, and i found that our lecturer loves to play those videos from this show--The Gruen Transfer, and i found that is funny and interesting, thus, i copy the name of the show down and google it.

i found the show from the official website, however, it seems that have to pay to download the previous programs, so i had just simply watched it using the youtube and tudou (perhaps it is a AUS's TV program, i couldnt find lots of data of this show through the tudou tool). But unfortunately, because the problems of the copyright, what are recorded on youtube are not the full version of the show, but, at least, i can watch some parts of the program, this makes me happy enough.

The Gruen Transfer is a TV program that usually invite some marketers to talk about ads -- how does it work, what makes it work, and the pros and cons about those ads. They do not just simply pull all the marketing theories out and push it into a very typical, academic, boring discussion section, but trying to give a very fresh, professional views to the audiences by a funny way. And this could not only just not bored me, but attract me and makes me want to know more about it, want to know how they evaluate each ad.

It is so funny, and helpful as well, I guess. So, therefore, I am gonna watch it on the TV tomorrow night at 9 on ABC channel.

Anyway, the post that i posted up there is a part of the show which talks about the ads of bottled water -- imagine, we can have water from the tape for free, and water is just water, all of them got the same taste, so how do the brands distinguish them form the others and attract people to choose their product rather than the others?