Now oR NeVer: That's all about Marketing

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2011年8月15日星期一

Ads can't make people buy something that they don't need?

I saw this ad on a book which is written by Solomon, and it brainstorms me a bit.

The picture above the text is a woman who has got full of shaving cream on her face and carrying a shave.

The main idea of content under the photo of the ad is simply saying advertisements could not force people to buy something that they do not need, for example, they would not buy many TVs in a house nor buy lots of cars that you are needed.

When I first read the ad, I do not think there are any problems, but when I read it again, I recognize it seems to have something that is not quite right. Let us step back a bit, remind ourselves what is the usage of ads. Ads are usually provided by brands and make differentiations between them and the other substitutions or brands and persuade potential customers to believe they are the best to buy and to use.

Yes, indeed, ads are not forcing people to buy their products but they are using legal methods to make you to buy their products, however, it is not a point for the headline that ads cannot make people buy something that they do not need.

Actually, people do not understand themselves well, sometimes they do not know what do they need and which is the best to choose since there are a part of the characteristics which is unknown by the individual themselves, so, when an ads that drawn the attention form the individual, the individual may find the ad interesting and may take a trail on it – they do not know if the product is suitable for them, but just like to have a go with it, to see if it is match with them or not. If they found that the product Is great, they will probably repurchase it, if not, the product might be being neglect (e.g. being put in a corner of the house) or thrown away (it is likely to happen if the product is a cheap one).

People do not care about too much and bother about information search if that is a low involvement product, sometimes they will rely on ads, choose thosewhich they are familiar with (because seen it in ads before) to make their decisions.

To conclude, ads do not forces people to buy things, but it is possible to persuade people to buy something that they do not need.

2011年8月2日星期二

The Gruen Transfer

we watched videos in the lecture, and i found that our lecturer loves to play those videos from this show--The Gruen Transfer, and i found that is funny and interesting, thus, i copy the name of the show down and google it.

i found the show from the official website, however, it seems that have to pay to download the previous programs, so i had just simply watched it using the youtube and tudou (perhaps it is a AUS's TV program, i couldnt find lots of data of this show through the tudou tool). But unfortunately, because the problems of the copyright, what are recorded on youtube are not the full version of the show, but, at least, i can watch some parts of the program, this makes me happy enough.

The Gruen Transfer is a TV program that usually invite some marketers to talk about ads -- how does it work, what makes it work, and the pros and cons about those ads. They do not just simply pull all the marketing theories out and push it into a very typical, academic, boring discussion section, but trying to give a very fresh, professional views to the audiences by a funny way. And this could not only just not bored me, but attract me and makes me want to know more about it, want to know how they evaluate each ad.

It is so funny, and helpful as well, I guess. So, therefore, I am gonna watch it on the TV tomorrow night at 9 on ABC channel.

Anyway, the post that i posted up there is a part of the show which talks about the ads of bottled water -- imagine, we can have water from the tape for free, and water is just water, all of them got the same taste, so how do the brands distinguish them form the others and attract people to choose their product rather than the others?